Inventory context
Share the app or website, operating systems, countries, content categories and available ad placements.
For publishers
Bring your inventory
into the right campaign.
We work with affiliates, app developers and website publishers to match advertising opportunities with the context, audience and reporting capabilities of their inventory.
MEDIA RELATIONSHIPS
Understand the source.
Establish the fit.
A useful partnership begins with a clear view of how users encounter an ad and what happens after they respond.
01
App developers
App environments can include utilities, games and other mobile services, with formats chosen around the actual user experience.
02
Affiliates
Campaign-specific requirements help define the allowed traffic sources, event goals, tracking and reporting responsibilities.
03
Website publishers
Website and mobile web resources are assessed for audience, market, placement and destination suitability.
PARTNER ONBOARDING
A clear view
of your traffic.
Delivery mechanics
Explain how placements work, how users reach the destination and what reporting is available for source-level review.
Campaign requirements
Align permitted promotion methods, conversion definitions, tracking parameters and the review process before delivery.
QUALITY & COORDINATION
Build a working
relationship.
We coordinate campaign requirements and feedback between advertisers and media partners. Source information and transparent reporting help us identify a suitable match and address delivery issues.
| Source identification | Provide meaningful source and placement identifiers where available. |
|---|---|
| Promotion methods | Follow the traffic types, creative requirements and restrictions agreed for the campaign. |
| Performance review | Review delivery and downstream event quality using the reporting defined for the engagement. |
| Commercial alignment | Confirm rates, validation periods, reporting and settlement terms in the applicable agreement. |
FOR AFFILIATES & PUBLISHERS