01
Campaign planning
Translate the product, market and business goal into a media brief and test plan.
For advertisers
More resource options.
A focused campaign brief.
Reach new audiences through affiliate resources and selected media buying, with experienced operators coordinating the campaign from preparation to review.
SERVICE SCOPE
The work behind
performance delivery.
02
Resource selection
Match affiliate and media sources to device, geography, creative and conversion requirements.
03
Launch coordination
Align links, destinations, materials, event definitions and reporting expectations.
04
Active operations
Review delivery, source-level performance and user quality to guide campaign changes.
PERFORMANCE MODELS
A commercial model
that fits the objective.
We support campaign discussions around CPI, CPE and CPS. The selected model must work with the available event data, attribution setup and validation process.
Media buying through DSP suppliers follows the applicable supplier and campaign terms. Available bidding and optimization features vary by source.
Cost per install
Acquire new app users with an agreed definition of a valid, attributable install. Connect acquisition with downstream quality measures.
Click→Install→Quality review
Cost per engagement
Define the in-app action that matters, such as a completed onboarding step or a game milestone. Agree event rules and validation before launch.
Install→Defined event→Validation
Cost per sale
Link eligible campaigns to an agreed sales outcome. Define order status, returns, validation periods and attribution in the commercial brief.
Visit→Eligible sale→Reconciliation
Examples of settlement frameworks. Availability and billing rules are agreed per campaign.
BEFORE THE FIRST IMPRESSION
Establish the
decision criteria.
A clear brief reduces ambiguity when the campaign starts producing data.
01
Product and economics
Clarify the target audience, monetization model and business action that the campaign should support.
02
Countries and destinations
Confirm languages, app or website availability, store routes and country-specific restrictions.
03
Events and attribution
Agree the conversion event, attribution window, reporting timezone and validation rules with the relevant teams.
04
Test and review plan
Set the initial scope, budget, reporting cadence and criteria for changing or extending delivery.
Evaluate the user journey after the click, not only the cost of getting there.
A campaign principle across ecommerce, gaming and finance.MEASUREMENT
Connect acquisition
with user quality.
Install volume, event completion, retention and revenue answer different questions. We use the reporting available for the engagement to compare sources on the business measures agreed with the advertiser.
Explore industry frameworksCOMMON QUESTIONS
Before we get started.
Do you focus on affiliate marketing or DSP media?
Affiliate marketing is Dolphin’s principal business. We also buy traffic through selected DSP media suppliers when those resources suit the campaign.
Which settlement models can we discuss?
CPI, CPE and CPS are performance frameworks we can discuss. Availability, event validation, reporting and billing rules are agreed for the specific campaign. Third-party media procurement has its own agreed terms.
Can campaigns be measured beyond installs?
Yes, campaign planning can include downstream events such as onboarding, game milestones, eligible sales or qualified financial actions. The event data and supported optimization options must be confirmed before launch.
What should we share in an initial enquiry?
Your app or website, target countries, monetization model, intended conversion event, attribution setup and preferred launch period help us assess the brief.
LET’S START A CONVERSATION