Industries
Understand the business.
Then build the campaign.
Our experience spans ecommerce, gaming and financial services. Each category calls for a different conversion journey, quality definition and review framework.
Ecommerce
Turn discovery
into a purchase.
A sales-led campaign must connect the advertisement, product destination and order validation. We plan around the actual transaction journey.
| Campaign objectives | Acquire new shoppers, support product discovery or drive eligible orders in the target market. |
|---|---|
| Conversion journey | Align the creative, product or app destination, checkout event and the definition of a valid sale. |
| Relevant measures | Conversion rate, cost per eligible sale, order value, repeat purchase and campaign revenue, depending on available reporting. |
| Operating focus | Localize products and promotions; compare sources by market and sale quality; include returns and cancellations in agreed validation rules. |
Illustrative planning framework. Campaign events, reporting access and optimization features are agreed for the specific product and media source.
Gaming
Acquire for
player value.
Ad-monetized, in-app purchase and hybrid games need acquisition decisions that reflect how players engage and generate revenue.
| Campaign objectives | Acquire new players and, where supported, optimize towards an agreed in-game milestone or monetization outcome. |
|---|---|
| Conversion journey | Connect the install to onboarding, the core play experience and the retention or revenue events selected for the game. |
| Relevant measures | CPI, milestone completion, D1/D7 retention, advertising and purchase revenue, and cohort ROAS, as appropriate. |
| Operating focus | Test gameplay-led concepts; segment countries and sources; compare cohorts at the same observation age before scaling. |
Illustrative planning framework. Campaign events, reporting access and optimization features are agreed for the specific product and media source.
Finance
Plan for
qualified actions.
Financial products need a precise definition of an eligible user and an approved path from acquisition to a relevant business action.
| Campaign objectives | Support registration, verification, account activation or a first eligible transaction, according to the product. |
|---|---|
| Conversion journey | Identify the stages that qualify a customer action and confirm event mapping and attribution before delivery. |
| Relevant measures | Cost per qualified action, funnel completion, retention and cohort value using the agreed reporting definitions. |
| Operating focus | Confirm product, country and media eligibility; align advertising claims and destination information; review conversion quality at source level. |
Illustrative planning framework. Campaign events, reporting access and optimization features are agreed for the specific product and media source.
RELEVANT EXPERIENCE
A portfolio across
digital industries.
Our historical client portfolio includes ecommerce marketplaces, game businesses, financial services and social entertainment apps.
View historical client experienceLET’S START A CONVERSATION